What we’re thinking

The disruptive power of the sneeze

The word disruption seems to be everywhere at the moment. Advertising. Design. Leadership. Much is being written about the need for disruptive leaders. Some of us were talking about it the other day in terms of global campaigning. And it’s the word that came to mind when I saw this clip of a guy sneezing into his trombone changing the tone of his church concert. It’s been all over the radio, the clip has gone viral and is bringing smiles to faces. So, without trying to produce a deep analysis of the disruptive capability of the sneeze, just enjoy! 😉
Andrew Bignell

Andrew Bidnell is a professional certified coach and an experienced consultant who founded InsideOut Consulting in 2006. The focus is on leadership and communication and, in particular, the challenge of engagement – of self and of others – to achieve maximum impact and fulfillment. He has worked internationally with 1,000+ leaders in the public, private and not-for-profit sectors, always seeking to facilitate, challenge, support and unlock potential that lies inside an individual, a community, an organisation, and bring that strength, passion and knowledge out for maximum impact.

andrew@insideoutconsulting.org